Brand guide
H&M size chart & fit
H&M sizing depends on the product and regional chart. Compare measurements before choosing a label.
Sizing philosophy
A brand name does not define one universal fit. Different collections and product categories can use different shapes, widths and size charts.
How H&M shoes fit
Fit varies by model, version, material, width and market. Use the current product measurements and fit instructions rather than a brand-wide size adjustment.
How H&M clothing fits
Compare the regional body chart with finished product dimensions. Slim, regular and oversized describe intended silhouettes; do not automatically move one letter up or down.
Width & last
Width availability varies by model, size and market. Check the product’s width selector; increasing length is not a reliable substitute for the correct width.
Choosing your size
Use H&M’s current product chart. A generic table is not a verified H&M chart; conversions and fit can differ by model and market.
Approximate international shoe reference →vs other brands
vs Zara
Compare the exact H&M and Zara product charts. There is no reliable fixed size offset between the entire brands.
vs Uniqlo
Compare the exact H&M and Uniqlo product charts. There is no reliable fixed size offset between the entire brands.
Frequently asked questions
- Should I automatically size up or down in H&M?
- No. Follow current guidance for the exact model and market, then assess length, width and comfort.
Related
Approximate guidance. Verify sizing against H&M’s current product-specific chart.