Comparison

Zara vs H&M Sizing

Zara and H&M both use European numeric sizing but interpret it differently. Zara runs noticeably smaller and shorter through the torso; H&M runs closer to the true EU chart with more consistent fit.

Zara women's sizing typically runs one size smaller than the EU standard, particularly through the shoulders and bust. Sizing up one number is a common workaround.

H&M women's sizing sits close to the EU chart across most collections. Their premium 'Studio' and denim lines can run smaller.

For men's, both brands sit within a few centimeters of standard EU chest sizing. H&M runs longer in the sleeve; Zara runs shorter in the body.

SizeZara Women's fitH&M Women's fit
EU 34Fits like US 0Fits like US 2
EU 36Fits like US 2Fits like US 4
EU 38Fits like US 4Fits like US 6
EU 40Fits like US 6Fits like US 8
EU 42Fits like US 8Fits like US 10

Key takeaways

  • Zara: size up one number vs the EU standard.
  • H&M: matches the EU standard; only premium lines run smaller.
  • Both run shorter in the torso than US brands at the same size.

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